For an organisation looking
forward to make a lasting impact, it needs ambition, the drive to achieve
long-term change with realistic, achievable targets, the potential to grow,
replicate or expand, the potential to improve results and deliver results, the
potential to influence other organisations or have a wider impact on the bigger
society, and finally an able leadership willing and facilitate change.
These are not unrealistic quotes, but practical approaches, applicable to all associations like UKKCA, could be achieved easily with members active participation. Leadership needs to promote and
support the members, and for that should initiate effective communication with members, a two way communication to listen and to respond.
UK Knannaites prefer to communicate
each other, they have a variety of things to share, their happiness,
achievements, celebrations, ideas, opinions and most importantly enthusiastic to hear from others and to see their
achievements. UKKCA should facilitate this and need to connect all members
through a medium, which will keep the
community in front of each member’s mind and reminds them that there is value
in the community.
REGULAR NEWSLETTERS
An ideal medium to exchange
information within a recognised group, it could be in any form printed
or electronic as per members choice A news letter include all kinds of topics, announcements, information, discussion groups, advertisements
and links to helpful areas that we may need for our daily life. Regular news
letter is a medium for two way communication, to exchange ideas within
units, obtain opinions and feedback from
members and to develop a culture of on-going
discussions.
Additional benefits : In this developed world where Twitter,
Facebook and other on-line discussion forums rule, few of us may think old fashioned news letters may not be an
ideal approach, but still regular news letter has greater importance :
(a) In- Depth Information
: Most of the web pages have limited
characters and could only accommodate
brief sentences, where as a well-written newsletter, even just four
pages---can share your association's work, success, needs, or vision in much
greater depth. Anytime a newsletter can
expand to provide all the room you have content for, and with that extended
length comes a much greater opportunity to persuade your readers to choose
their choice.
(b) More Relaxed Approach : Newsletters enjoy a distinct advantage over
online communication in a more relaxed touch. While a tweet or blog update can
be read only with a computer, Blackberry or iPhone handy, the newsletter comes
in the mail (electronic or printed) almost like a gift. Mail is enjoyed in the
comfortable, relaxed environment at home
during leisure time rather than getting lost in the cacophony of
"urgent" tweets, texts, updates or emails.
(c) Direct information or
the reminder factor : With a newsletter you are going to the members or
readers rather than members searching for you (many never will), it goes
directly to them, your readers don't have to be thinking about you, before that
you can communicate with them, just like a phone call from an old friend.
(d) Where No Tweet Has Gone Before : Newsletters have a stealthy means
of travel. While tweets can be forwarded or bookmarked blogs can be emailed or
forwarded, an attractive newsletter that passes from one hand to another is
your most powerful form of conveying the message accurately And a newsletter
also has legs to go where no tweet has gone before, into break rooms, waiting
rooms, hotels, libraries and a copy in your car will be an added advantage.


