Communicate with Members

For an organisation looking forward to make a lasting impact, it needs ambition, the drive to achieve long-term change with realistic, achievable targets, the potential to grow, replicate or expand, the potential to improve results and deliver results, the potential to influence other organisations or have a wider impact on the bigger society,  and finally an able leadership  willing and facilitate change.

These are not unrealistic quotes,  but practical approaches, applicable to all associations like UKKCA, could be achieved easily with members active participation. Leadership needs to promote and support the members, and for that should initiate effective communication with members, a two way communication to listen and to respond.

UK Knannaites prefer to communicate each other, they have a variety of things to share, their happiness, achievements, celebrations, ideas, opinions and most importantly enthusiastic  to hear from others and to see their achievements. UKKCA should facilitate this and need to connect all members through a medium, which will keep the community in front of each member’s mind and reminds them that there is value in the community.

REGULAR NEWSLETTERS

An ideal medium to exchange information within a recognised group, it could be in any form printed or electronic as per members choice A news letter include all kinds of topics, announcements,  information, discussion groups, advertisements and links to helpful areas that we may need for our daily life. Regular news letter is a medium for two way communication, to exchange ideas within units, obtain opinions and  feedback from members and to develop a culture of  on-going discussions.

Additional benefits : In this developed world where Twitter, Facebook and other on-line discussion forums  rule, few of us may  think old fashioned news letters may not be an ideal approach, but still regular news letter has greater importance :

(a) In- Depth Information :  Most of the web pages have limited characters and could only accommodate  brief sentences, where as a well-written newsletter, even just four pages---can share your association's work, success, needs, or vision in much greater depth. Anytime a  newsletter can expand to provide all the room you have content for, and with that extended length comes a much greater opportunity to persuade your readers to choose their choice.

(b) More Relaxed Approach  : Newsletters enjoy a distinct advantage over online communication in a more relaxed touch. While a tweet or blog update can be read only with a computer, Blackberry or iPhone handy, the newsletter comes in the mail (electronic or printed) almost like a gift. Mail is enjoyed in the comfortable, relaxed environment at  home during leisure time rather than getting lost in the cacophony of "urgent" tweets, texts, updates or emails.

(c) Direct information or the reminder factor : With a newsletter you are going to the members or readers rather than members searching for you (many never will), it goes directly to them, your readers don't have to be thinking about you, before that you can communicate with them, just like a phone call from an old friend.

(d) Where No Tweet Has Gone Before : Newsletters have a stealthy means of travel. While tweets can be forwarded or bookmarked blogs can be emailed or forwarded, an attractive newsletter that passes from one hand to another is your most powerful form of conveying the message accurately And a newsletter also has legs to go where no tweet has gone before, into break rooms, waiting rooms, hotels, libraries and a copy in your car will be an added advantage.

Click here for a sample News Letter